SEO Keyword Research
Keyword research determines the various phrases that people will use as search engine queries when looking for websites such as yours.
Keyword research is a method of identifying the best search phrases for a website. Keyword research and selecting is the main foundation of any successful search engine optimisation (SEO) and marketing online campaign.
By researching the right keywords for your website will help you measure the size of a potential online market you wish to target and help you understand your potential catchment markets behaviour. By knowing this keyword research information and selecting the right keywords based on this information will help you to start driving more relevant traffic to your website. These new highly targeted keywords can then power your search engine optimisation, link building campaigns, press releases and other online marketing efforts.
Oh and before I continue I just want to put one misconception to bed regarding keywords. You may be under the impression that you don’t need keyword research as you already know which type of words/ phrases your customers would use to find your website. This isn’t entirely true. You do know your business and what you would type into a search engine to find your business but - and this is a very big but – people think differently. It is not wise to just guess and predict how a potential customer would go about finding your type of product or service.
Basing your keyword selection on accurate search frequencies and not by guess work prevents you targeting the wrong keywords. If you were to target the wrong keywords then your customers may potentially never be able to find you which would result in low traffic figures, meaningless rankings and more importantly a big loss in your return on investment. Keyword research is a vitally important aspect to your websites success and a core foundation for any search engine optimisation campaign.
Keyword research will help you identify keywords and phrases that are most relevant to your website and most likely to be used as queries by search engine visitors. Once you have researched your keywords and have selected the optimum ones then you can focus your search engine optimisation on these keywords to generate a higher relevant traffic potential.
If you are considering an SEO campaign for your website or you want to find out more about how SEO can help your website then email Jason Smith.