A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
AdWords - Google's Pay Per Click (PPC) advertising program
Algorithm - A formal set of mathematical equations used by each search engine to determine a website page's ranking in the search results.
Anchor Text - Anchor text is a hyperlinked piece of text, that when clicked on takes you to another page or website. Search engines use anchor text to indicate the relevancy of a link to its landing page. Also known as "Link Text".
ALT Tag - An ALT tag is simply a description to inform users who have mages are turned "off" in their browser and search engines what a certain picture represents. When you scroll over an image or a graphic on a website then the ALT tag should appear. ALT stands for alternative text.
AltaVista - A search engine now owned by Yahoo!
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