Jason Smith - Search Engine Optimisation (SEO) Expert|Brighton SEO Consultant

Social Media Optimisation (SEM)

social media optimisation?

Optimising your website to target the social media space can result in increased brand exposure, thousands of new website visitors and an increase in one way links which will improve your search engine rankings.

Social Media has seen unprecedented growth in the last few years and because of this social medias influence in terms of online marketing should not be underestimated. The new increased power of social media can now literally make or break any online SEO marketing campaign.

Social media is essentially a set of online interaction tools that allow groups of people to generate content and engage in peer-to-peer conversations and exchange pictures, videos and audio. Some types of social media include:

seo social media Social networking websites such as Twitter, Facebook and LinkedIn
social media Social bookmarking websites such as Del.icio.us and StumbleUpon
SEM Social Media news websites such as Digg and Reddit
Youtube Video and photo sharing websites such as YouTube or Flickr

Other types of social media are forums, message boards, blogs, wikis and podcasts. In fact most websites that have user generated content (UGC) or consumer generated media (CGM) can be classed as social media websites.

Most companies engage in various forms of online marketing including search engine optimisation but fail to tap into the vast social media community. The importance of blogs, forums, social networking, social bookmarking and business networking websites is so high that you can no longer exclude them from any online SEO or marketing campaign.

However entering and establishing yourself in this social world of online communities is a lot more difficult than it seems. Social media communities have strict codes of conduct they abide by so normal marketing rules do not apply. Social media communities need to be engaged and interacted with using interesting, relevant, unique and non-commercial methods.

With a real focus on social media optimisation SEO Expsoure can help your company reach your target audience, increasing your brand awareness, however niche your product or service. Social media optimisation is a great source for link building because the links created are long term and raise your natural ranking in search engines helping to generate more traffic to your website. SEO Exposure’s link building and social media optimisation services can introduce your company to these social environments and help you to better rip the full benefits of a good social media optimisation campaign.

The benefits of social media optimisation include:

seo social media Increased exposure leading to more traffic
social media Target your exact audiences
SEM Increased exposure leading to more traffic
brand awareness Increased brand awareness
SEM Increased online trust of your brand/product/service

If you are considering a social media campaign for your website or you want to find out more about how social media can help your website than email Jason Smith


About Me

Jason Smith is a Brighton SEO consultant who can help make your website more visable in search engines.

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Contact Me

Phone: +44 7999 344541
UK based SEO consultant - Brighton, Hove, Worthing, West Sussex, East Sussex.

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